Monthly Archives: March 2011

There’s nothing like the smell of a new business in the water to bring out all the marketing sharks. In the few months my business has been open we’ve been contacted by numerous radio stations, newspapers, magazines, phone directories, discount … Continue reading →

As I mentioned in my previous post, when my business partners and I first opened our store we purposely did not try to do everything our competitors did. As part of our beginning analysis we looked at each of our … Continue reading →

At one point or another every business will try something new; a new product, a new service, a new process, a new marketing idea. If you don’t I suspect you’re not really growing as a business. And you’ve got your … Continue reading →

I recently listened to Darryl Campbell’s podcast interview with Howard Schultz, CEO of Starbucks, on his new book Onward: How Starbucks Fought for Its Life without Losing Its Soul, in which Schultz discusses how he revitalized the sagging company even … Continue reading →

I plan to conduct an ongoing project of interviewing business owners about how they got into their businesses and some of the problems they have encountered. For my first interview I spoke with William S. Scholes, DDS, of Scholes Family … Continue reading →

My first “grown-up” job was for a company that designed accounting, inventory, and point-of-sale software for tire stores. We worked hard to make a package that gave business owners everything they needed to know how their business was doing. While … Continue reading →