Sell it!

Fancy wine descriptions can make you feel more emotional when you drink

That’s the conclusion of a recent study from the University of Adelaide. This immediately brought to mind Mary Robinette Kowal’s short story “Waiting for Rain”, which deals heavily with the wine industry and includes such wine descriptions as section-bumps.

Finding the right balance so that description doesn’t become purple prose can be a little tricky–as the article suggests–but perhaps it’s more worth trying for than I previously thought.