Category Archives: Business
Measuring marketing ROI
There’s nothing like the smell of a new business in the water to bring out all the marketing sharks. In the few months my business has been open we’ve been contacted by numerous radio stations, newspapers, magazines, phone directories, discount … Continue reading
Be ready for opportunities
As I mentioned in my previous post, when my business partners and I first opened our store we purposely did not try to do everything our competitors did. As part of our beginning analysis we looked at each of our … Continue reading
When to pull the plug on projects
At one point or another every business will try something new; a new product, a new service, a new process, a new marketing idea. If you don’t I suspect you’re not really growing as a business. And you’ve got your … Continue reading
Howard Schultz and Starbucks’ customer focus
I recently listened to Darryl Campbell’s podcast interview with Howard Schultz, CEO of Starbucks, on his new book Onward: How Starbucks Fought for Its Life without Losing Its Soul, in which Schultz discusses how he revitalized the sagging company even … Continue reading
Jen Aniston’s viral video
I don’t usually link to the latest viral videos, but this one I will because it’s a) well done, b) rather amusing, and c) both mocking and elucidating the world of web marketing. “Going Viral” is what every web marketing … Continue reading
Interview: William S. Scholes, DDS
I plan to conduct an ongoing project of interviewing business owners about how they got into their businesses and some of the problems they have encountered. For my first interview I spoke with William S. Scholes, DDS, of Scholes Family … Continue reading
Plan for visibility
My first “grown-up” job was for a company that designed accounting, inventory, and point-of-sale software for tire stores. We worked hard to make a package that gave business owners everything they needed to know how their business was doing. While … Continue reading
Why the bank wants to see your business plan
A few posts ago I mentioned that a business plan may not be necessary unless you plan to pursue financing.If you do plan to go for a business loan or venture capital, however, you should make sure you’ve done your … Continue reading
The three people to have in your business’ corner
I was talking business with a dentist friend of mine the other day, and we got on the topic of starting a business. In my case I started one from scratch. In his case he bought an existing practice. But … Continue reading
Is your business plan “just right?”
I read an article by C. Norman Beckert, district director for SCORE, in the Idaho Statesman’s business magazine Business Insider (I’d link to it, but it’s subscription only), in which he discusses whether or not you need a formal business … Continue reading