Category Archives: Business
Planning for success
I remember a line from the movie “It’s a Wonderful Life” when Mr. Potter tries to ruin the Building & Loan by hiring George Bailey away from it. George resists his generous offer at first, to which Mr. Potter complains, … Continue reading
Modeling for business
When my partners and I sat down to determine if we could start a business on what we had to work with it ultimately fell to me to figure it out the answer. This is probably because I love spreadsheets, … Continue reading
Someone Commented! What Now?!
In the early stages of any social media effort it will seem like you have no friends, that no one reads your posts, and you’re basically shouting into the void. You start to view social media as a one-way conversation … Continue reading
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There is no magic to social media
I’m always a little afraid to work with people that have too high of expectations of social media. Sometimes people seem to approach it with the idea that just having a Twitter account is going to somehow double their business … Continue reading
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Creativity counts
Imagine getting these results from your social media advertising: – 4,911% one month traffic increase – 144,843 video views with 162 comments – 1,500 tweets – 120 blog posts in one month – Tweets from Guy Kawasaki, Kevin Rose, and … Continue reading
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You no longer control the message
Whether or not you engage in social media with your business, social media may be engaging you. People are interacting with and talking about your brand online. They control the message. You only get to participate in the conversation. This … Continue reading
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Dealing effectively with customer feedback
eMarketer interviews Pete Blackshaw, vice president of Digital Strategic Services at Nielsen, and his colleague, Maya Swedowsky on how to deal with customer feedback through social media. Read the entire article, but a couple excellent points to consider: If that … Continue reading
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Social media statistics, skepticism, and strategies
On Deming Hill’s site I found an interesting article about why CEO’s hate social media. Particularly interesting to me was some of the data they posted as to its business benefits: Executives rely on market research to support and substantiate … Continue reading
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Which SM service is right for you?
There are a lot of social media services out there. Far too many, really. No one can really hope to know about them all, let alone understand them and use them. But over time several have risen to the top … Continue reading
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Measuring ROI – Some thoughts
Measuring ROI of any marketing effort can be more difficult than measurements in other areas of a business. You can usually measure quite accurately how many dollars were spent on a particular project. You can measure the number of units … Continue reading
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