Category Archives: Social Media
How NOT to do social media
This article from MSNBC.com shows how quickly a jerk can rally opposition these days. Evidently a customer named Dave inquired about the ship date for some gaming hardware he had already paid for and was told it would be late. … Continue reading
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Who owns your followers?
Here’s an interesting case that should get more attention than it is currently getting: An Internet company is suing a former employee, saying he left the firm and took his 17,000 Twitter followers with him. PhoneDog LLC says Noah Kravitz … Continue reading
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Facebook felons – An update
The other day I posted about a bill in Congress that would make it a felony to misrepresent oneself online. Evidently there is still one small lick of sense in Washington, because this morning I found this update: Senators Al … Continue reading
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Do social coupons work?
It seems lately that social coupon sites are all the rage. If I understand correctly, these sites offer discount coupons to popular businesses. Customers just have to get enough people to commit to buying a coupon in order for the … Continue reading
Posted in Business, Social Media
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Measuring Social Media effectiveness
Everyone would like you to think that social media is a numbers game, especially the social media platforms themselves. Numbers are easy to measure. They’re empirical. They make nice-looking graphs. They’re not entirely wrong. You want numbers. You want a … Continue reading
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Social Media requires a rifle, not a shotgun
Early on my experience with social media I would start out my day by browsing through all my usual subscribed websites. If I found something I liked I’d post it to my accounts and continue my browsing. I went on … Continue reading
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Writing good blog posts
Wendy Maynard, marketing maven and social media mentor over at Kinesis, Inc. has some pointers for writing good business blog posts. Her tips apply to most any kind of more serious posts, really. I already had to bust myself for … Continue reading
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Jen Aniston’s viral video
I don’t usually link to the latest viral videos, but this one I will because it’s a) well done, b) rather amusing, and c) both mocking and elucidating the world of web marketing. “Going Viral” is what every web marketing … Continue reading
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Never con a con
I’m continually amazed by the number of people who come to this site to build their links by posting unrelated material in the comments. Remember, I’m a social media specialist. There are few link-building strategies, legitimate or shady, I haven’t … Continue reading
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Someone Commented! What Now?!
In the early stages of any social media effort it will seem like you have no friends, that no one reads your posts, and you’re basically shouting into the void. You start to view social media as a one-way conversation … Continue reading
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