Category Archives: Social Media

I’m always a little afraid to work with people that have too high of expectations of social media. Sometimes people seem to approach it with the idea that just having a Twitter account is going to somehow double their business … Continue reading →

Imagine getting these results from your social media advertising: – 4,911% one month traffic increase – 144,843 video views with 162 comments – 1,500 tweets – 120 blog posts in one month – Tweets from Guy Kawasaki, Kevin Rose, and … Continue reading →

Whether or not you engage in social media with your business, social media may be engaging you. People are interacting with and talking about your brand online. They control the message. You only get to participate in the conversation. This … Continue reading →

eMarketer interviews Pete Blackshaw, vice president of Digital Strategic Services at Nielsen, and his colleague, Maya Swedowsky on how to deal with customer feedback through social media. Read the entire article, but a couple excellent points to consider: If that … Continue reading →

On Deming Hill’s site I found an interesting article about why CEO’s hate social media. Particularly interesting to me was some of the data they posted as to its business benefits: Executives rely on market research to support and substantiate … Continue reading →

There are a lot of social media services out there. Far too many, really. No one can really hope to know about them all, let alone understand them and use them. But over time several have risen to the top … Continue reading →

Facebook takes a lot of heat these days–often deservedly. But sometimes that criticism echoes much of the criticism leveled at Apple, Google, Amazon, and Microsoft. Once a company reaches the top of the heap they become an easy target for … Continue reading →

This post is self-serving to the extreme. I intend to make the case for why you should hire me. Or someone else. The point is, if you plan to use Social Media in your business, you should consider a social … Continue reading →

You’ve probably been hearing for some time now that your business simply must get into Social Media. You’ve probably been asking yourself (and no one else, lest they think you out-dated) “Why?!” Let me answer that.  You don’t! There, I’ve … Continue reading →